Using SEO Basics With Google Webmaster Tools

Search Engine Optimization (SEO) can be complicated when you don’t know the right way to use this feature for directing traffic to your website. There are many tools available, yet considering Google is the search engine used more frequently, the information will be regarding the aspects of the tools used within Google.

The benefit of using Google Webmaster Tools helps website owners the in the ability to generate larger amounts of traffic to their website. Google Webmaster Tools is a free service for internet users. There is an extremely large amount of information available to you after you have verified your website with Google.

Here are some of the features of Google Webmaster Tools.

Google Webmaster Tools will show you all the errors on your site, which this process includes showing any broken links on the website and all the links driving the internet traffic to the website where there might not be a valid page. The tools also include telling the site owner of possible restrictions they may have placed on the site that will limit access to the site visitors.

There is the ability to set the geographic target of the site such as if you want the www. to appear on the listing of the site. You can select if you want to show images within Google when the search has been performed by internet users. This process is called Google Image Labeler.

Google Webmaster Tools will provide a list of URLs that have duplicate title tags or meta description. The information will let you know if the pages are too short or too long. This helps to correct any problems with the website and lowers the traffic flow.

Top search queries are shown with the Google Webmaster Tools. It provides information regarding what the webs searches are and how the internet users are seeking information on the internet. This information helps to increase the flow of traffic to the website. The provided information breaks down the results by web, image and country.

Managing the site links for your website is very important. Most people desire to have additional information listed in the search results with their website. Google Webmaster Tools provide the option of setting the information you want listed under your website in the search results. You can only let Google know if you don’t want a site link listed, and you are not able to tell them what pages to add.

Google will provide a bit of JavaScript about your site on a 404 error page that will offer your site as an option for the internet user seeking certain information. This is a great way to direct traffic to your site.

Using Google Webmaster Tools helps to promote higher traffic flow to your website. It is a free service you cannot afford to pass up when wanting to generate higher hits on your website.

Posted in Webmaster tools at November 30th, 2009. No Comments.

How Can Someone Steal My Identity?

Despite your best efforts to manage the flow of your confidential information or to maintain it to yourself, skilled identity thieves may employ a combination of methods to get your personal data. They can get crucial information from companies or other institutions by:

Stealing records or pertinent information while they’re at work Paying an employee who has quick access to these records Hacking these records Conning information out of employees They may steal your mail, including commercial bank and credit card statements, credit card offers, new checks, and parallel tax information. They may rummage through your trash, the trash of businesses, or common trash dumps in a corrupt practice known as “dumpster diving.” They may get your credit reports by abusing their employer’s authorized access to them, or by posing as a landlord, employer, or someone else who may have a legal right to access your report. They may steal your credit or debit card numbers by capturing the pertinent information in a data storage device in a practice known as “skimming.” They may swipe your card for an actual purchase, or attach the electronic device to an ATM machine where you may enter or swipe your card. They may steal your wallet or pocketbook. They may complete a “change of address form” to divert your mail to another location. They may steal personal information they find in your home. They may steal personal information from you through e-mail or phone by posing as legitimate companies and alleging that you have trouble with your account. This exercise is known as “phishing” online, or pretexting by phone. 

 

 What are the effects of identity theft?

Once identity thieves have your confidential information, they improperly exploit it in a variety of ways.

They may call your credit card issuer to change the billing address on your credit card account. The imposter then runs up charges on your account. Because your bills are being sent to a different address, it may be some time before you basically see there’s a problem.

 

They may open original credit card accounts in your name. When they use the credit cards and don’t pay the bills, the past due accounts are reported on your credit report.

 

They may establish telephone or wireless service in your name.

 

They may open a bank account in your name and write bad checks on that account.

 

They may forge check or credit or debit cards, or authorize mandatory transfers in your name and drain your bank account.

 

They may file for bankruptcy under your name to avoid paying debts they’ve incurred under your name or to avoid eviction.

 

They may buy a car by taking out an auto loan in your name.

 

They may get identification such as a driver’s license issued with their picture, in your name.

 

They may get a job or file crooked tax returns in your name.

 

They may give your name to law enforcement during an arrest. If they don’t show up for their court date, a warrant for arrest is issued in your name.

 

How can I tell if I’m a victim of identity theft?

If an identity thief is opening credit accounts in your name, these accounts are likely to show up on your credit report. To find out, order a copy of your credit reports. Once you get your reports, review them carefully. Look for inquiries from companies you haven’t contacted, accounts you didn’t open, and debts on your accounts that you can’t explain. Check that information, like your Social Security number, address(es), name or initials, and employers are correct. If you find fraudulent or inaccurate information, get it removed. Continue to check your credit reports periodically, especially for the first year after you discover the identity theft, to make sure no new fraudulent activity has occurred.

Stay alert for other signs of identity theft, like:

o Failing to receive bills or other mail. Follow up with creditors if your bills don’t arrive on time. Or sign up for electronic billing to get rid of the paper billing. A missing bill could mean an identity thief has taken over your account and changed your billing address to cover his tracks.

 

o Receiving credit cards that you didn’t apply for.

 

o Being denied credit, or being offered less favorable credit terms, like a high interest rate, for no apparent reason.

 

o Getting calls or letters from debt collectors or businesses about merchandise or services you didn’t buy.



What is “pretexting” and what does it have to do with identity theft?

Pretexting is the practice of getting your personal information under false pretenses. Pretexters sell your information to people who may use it to get credit in your name, steal your assets, or to investigate or sue you. Pretexting is against the law.

Pretexters use a variety of tactics to get your personal information. For example, a pretexter may call, claim he’s from a survey firm, and ask you a few questions. When the pretexter has the information he wants, he uses it to call your financial institution. He pretends to be you or someone with authorized access to your account. He might claim that he’s forgotten his checkbook and needs information about his account. In this way, the pretexter may be able to obtain personal information about you such as your Social Security number, bank and credit card account numbers, information in your credit report, and the existence and size of your savings and investment portfolios.

Keep in mind that some information about you may be a matter of public record, such as whether you own a home, pay your real estate taxes, or have ever filed for bankruptcy. It is not pretexting for another person to collect this kind of information.

By law, it’s illegal for anyone to:

o Use false, fictitious or fraudulent statements or documents to get customer information from a financial institution or directly from a customer of a financial institution.

 

o Use forged, counterfeit, lost, or stolen documents to get customer information from a financial institution or directly from a customer of a financial institution.

 

o Ask another person to obtain someone else’s customer information using false, fictitious or fraudulent statements or using false, fictitious or fraudulent documents or forged, counterfeit, lost, or stolen documents. 



How long can the effects of identity theft last? 

It’s difficult to predict how long the effects of identity theft may linger. That’s because it depends on many factors including the type of theft, whether the thief sold or passed your information on to other thieves, whether the thief is caught, and problems related to correcting your credit report.

Victims of identity theft should monitor their credit reports and other financial records for several months after they officially recognize the crime. Victims should review their credit reports once every three months in the first year of the theft, and once a year thereafter. Stay alert for other signs of identity theft.

Don’t delay in correcting your records and contacting all companies that opened fraudulent accounts. The longer the inaccurate information becomes uncorrected, the longer it will take to resolve the problem.

Should I employ a credit monitoring service?

There are assortments of financial services that, for a fee, will monitor your credit reports for activity and alert you to changes to your accounts. Prices and services vary widely. Many of the services only monitor one of the three leading consumer reporting companies. If you’re considering signing up for a service, make sure you understand what you’re getting before you buy. Also check out the company with your local Better Business Bureau, consumer protection agency and state Attorney General to see if they have any complaints on record.  Several credit repair firms managed by attorneys offer some alternate solutions.

Posted in Internet Security at November 29th, 2009. No Comments.

Seven Steps to Protect Yourself From Identity Theft on Shared Computers

Personal computers are widespread and shared computers are a popular means for internet access. These “public” computers exist in libraries, colleges, coffee house cyber cafes, and other places. They are popular because they offer quick, convenient access to the world wide web. Unfortunately, they are also very popular with identity thieves because they present an easy means to access the personal information of others. Just recently, a young twenty- two year old former Drexel University student pleaded guilty to identity theft and she openly admitted stealing more than $116,000 worth of money through various schemes.

Credit cards, banks, and even online sites that are not used to transact business still contain personal data that needs to be protected and this problem is compounded further with shared computers. Are there ways to protect against this type of theft when using a shared computer? Let’s take a look:

Protecting Your Identity:

Shared computers are common in many places, like libraries, schools, hotels, coffee house cyber cafes, etc. Remembering these simple precautions can help keep your personal information your own:

Never select the “Remember My ID” box:

Many web sites offer the option to remember your personal id on that particular computer. This offers added convenience, but this option should never be selected on a shared computer. If an ID is remembered, it will be stored on the shared computer and will likely remain logged into the web site, offering a thief easy access your personal data.

Never Save Passwords:

Similar to the option to “remember my id”, many web sites offer to save your password. This option is usually presented when you logon and it is intended as a convenience measure. With shared computers, however, passwords should never be saved. If an identity thief logs onto a site with a saved password, there is no doubt what will happen next. The thief will already have your password and will logon immediately to seek your personal information.

Don’t Forget to Sign Out Completely:

Signing out is as important as not selecting the options to remember your personal ID and password. You should always remember to sign out of all web sites. If you remain signed in, your account will be openly accessible to identity thieves. It’s like placing your logon id and password on a silver platter and turning over to an identity thief.

Begin the Habit of Changing Passwords Frequently:

Changing passwords is a good idea whether a computer is shared or not, but it is especially important on a shared computer for two important reasons: spyware and malware. If a shared computer becomes infected by spyware or malware, these programs will quickly obtain your password and logon id combination because spyware and malware record every key stroke made on the infected computer. To avoid this problem, change passwords frequently using a non- shared pc.

Erase the Contents of the Browser’s Cache:

Personal computers contain copies of all the web sites visited. This cache needs to be cleared, if possible, after using a shared computer. Some libraries, colleges, and other places do not permit individual access to this area, but it doesn’t hurt to check upon logging off, just to see if it is possible.

Don’t Sign Into a Shared Computer and Walk Away:

This sounds simple enough, but the temptation to logon to a shared computer at a library, school, hotel, or cyber café and walk away for a quick break or other purpose is always present. Giving into this temptation might satisfy a hunger pang or the urge for a drink, but while away from the computer, an identity thief could quickly walk over to the abandoned pc and access whatever personal information is exposed in front of him/her. To be completely safe, get into the habit of logging off immediately before taking a break when you use a shared computer. Even a short break of a few minutes is enough time for a determined thief to obtain personal information.

Avoid Transactions That Involve Secure Financial Data

Shared computers should always be avoided when logging into web sites that contain any type of personal financial data. This includes sites used for banking, purchases, and other sites that contain secured data stored in the site. Web sites like blogs do not usually contain the sensitive information that an identity thief wants and are thus less important. However, a site like a bank, brokerage service, or online store contains extensive amounts of personal information including access to financial data. You don’t ever want to compromise something as important as your money.

Shared computers are popular and they can be found in libraries, schools, hotels, and other places. They offer convenience, and this is the primary reason for their popularity. However, with this added convenience comes the added chance for identity theft. A single shared computer can easily be accessed by hundreds of people each day, making it critical that individuals take the necessary precautions to prevent theft of personal information. Taking some simple steps like the ones listed above can help prevent identity theft before it begins. These steps won’t prevent one- hundred percent of the instances of identity theft, but they will greatly reduce the chances for falling victim to this type of online crime.

Posted in Internet Security at November 28th, 2009. No Comments.